Target Audience



Target Audience -  A specific group of people who are interested in a particularly product. This group can be defined by age, gender, socio economic class, ethnicity or a mix of these sections.

Quantitative audience research is when companies gather large amounts of information from large groups of people to determine how best to make their product appeal to the target audience. The information is collected through emails, surveys, phone calls or a questionnaire.

Socio economic status - This is a means for some people to predict behaviour based on how much a person earns, where they live and their type of education and the characteristics a person may have. In research this data is used to estimate what influences this person may have. Socio economics are based on the class systems, from poor to rich.

Psychographics -  The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research. The film industry will use psychographics to target what their audience would typically go for.

 Geodemographics - Geodemographics tell us about the type of people for marketing, their age, gender, area they grew up in or live in and their financial class tells us a lot about the type of audience they would be. Geodemographics are based on where the target audience live. 


TV Channels watched by Adults 16 to 34

TV channels, all provide the advertiser a route to reaching adults 16 to 34. Some of these channels  have relatively small audiences, a low cost per spot and a high percentage of adults 16 to 34 watching their programmes. The channels on the right have relatively large audiences, a high cost per spot and provide higher volumes of adults 16 to 34 per broadcast.

The low cost per spot on some of the smaller channels (Scuzz, Discovery, ESPN, Heat, Chart Show, MTV Base, MTV Dance, Flava and Extreme) provides the opportunity to show adults 16 to 34 viewers your advert multiple times for a relatively small budget.

The higher cost per spot on some of the larger channels (Sky 1, ITV1, Sky Sports 1, Channel 4, Comedy Central, E4, Five, Sky Sports News, Dave, ITV2) enables advertiser to reach high numbers of adults 16 to 34 with a single broadcast. 

V Channels watched by Kids 12 to 15
Tv Channels in the image all provide the advertiser a route to reaching kids 12 to 15. The channels on the left have relatively small audiences, a low cost per spot and a high percentage of kids 12 to 15 watching their programmes. The channels on the right have relatively large audiences, a high cost per spot and provide higher volumes of kids 12 to 15 per broadcast.

The low cost per spot on some of the smaller channels like; Scuzz, Kerrang, MTV and E-Entertainment provides the opportunity to show kids 12 to 15 your advert multiple times for a relatively small budget.

The higher cost per spot on some of the larger channels like Sky1, ITV, Channel 4, Comedy Central, Five, Dave and ITV2, enables advertisers to reach high numbers of kids 12 to 15 with a single broadcast. 

Comments

  1. JCoSS Media Dept11 December 2017 at 15:01

    Your info on target audience breakdown is good. The second task on here carries no introduction or explanation, and you do not answer the question set, which is Why is it important to break TV audiences down into age groups? Please ensure this is done immediately.

    You also have many posts missing, you need to rectify this as soon as possible.

    ReplyDelete

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