LO1, LO2 & LO3 Test assessment criteria

1)

Requirements:                                                                               Type: ·       promotional video                                                                           Implicit ·       last between 20 and 40 seconds                                                      Open for interpretation ·       aimed at an audience of between the ages of 8 and 14.                  Open for interpretation ·       ready for the launch of the new range in five weeks’ time.            Explicit ·       Shots of the footwear range                                                            Explicit ·       The name, logo and contact details for the company                     Explicit ·       Shots of the target audience in the street with the product             Explicit ·       A range of different camera angles, shots and movement              Open for interpretation ·       A minimum of four clips                                                                 Explicit ·       Background music that is up-to-date and appeals to children.       Open for interpretation 2)  What logistical issues can you foresee when creating this video? Any of these issues, award a mark: ·       Short length of time – 5 weeks ·       Production only 4 weeks as testing required ·       Filming outside – weather and availability of locations ·       Studio time for shots of the range ·       Getting child actors to be able to film at appropriate times ·       Getting hold of the product in the right size and ensuring the shots are as good as possible 3) What potential legal issues will need to be addressed? Outline briefly the impact each one may have on the project and how they might be dealt with.  ·       Release form/permission from parents – working with children ·       Contracts – short working hours for children ·       Location release form – public or private ·       Copyright of music Impact: ·       Release form/permission – can’t use the children without this legally, and this is key to the project ·       Contracts – unless these are signed, children can’t work at all, once working hours are agreed rest of project needs to work around this ·       Location release form – if in a public area, council permission generally needed, if private then the owner must sign the release form Copyright – rights must be requested for use in the advert, otherwise the advert may be pulled after it is released 4) Produce a mind map or mood board exploring how the age of the target audience will impact the design/content of the video. This is a creative and ideas based task but should relate in some way to the needs and interests of children aged 8-14. This may be reflected in colour, genre, narrative, location, music etc. Mood board should contain images and words           Mind map should be more structured and lead out from the TA age 5) Identify two costs associated with filming the advert for Zoo Shoes and explain how these costs impact on the project Any of these costs: ·       Video equipment hire – key project cost, can’t be run without, need to hire ·       Private venue hire – possibly use public area, if private venue too expensive ·       Catering costs – must feed the children and crew, particularly if filming long days over short period of time ·       Transport for cast and crew – children can’t drive so may need transport or mileage paid, try to find a venue that is not too far away! ·       Editing suite – hourly rate, this is needed for pre-production ·       Music – must pay for rights ·       Director – decide on unknown or well known director – more money for a more experienced director – maybe need one with experience of working with children ·       Camera operator, lighting, sound – dependent on how experienced they are, they will cost more ·       Script writer – as this is a promotional video it may need a short narrative, or may choose to do a music video style promo video Any other sensible and relevant idea 6) What market research could be done, and what is one outcome of this market research? ·       Go to other shoe shops and see how they are presented and promoted ·       Watch other shoe ads ·       Watch previous ads for Zoo Shoes ·       Set up focus groups ·       Review statistics on website views/sales and link to advertising campaigns to see what works ·       Any other sensible suggestion ·       Outcome could be to copy an idea that is already out there ·       May find a gap in the market, an idea that has not yet been exploited ·       Clear idea of TA needs – may shift the narrative or location of the ad ·       Choice of music for the ad may change 7) Identify one type of project management tool that you could use to keep track of the project tasks and explain why it is suitable for this project. Eg. ·       Gantt chart ·       Production schedule ·       Shooting schedule ·       Timeline To do list 8)  The film needs to be tested before it is sent to the Client for approval. Outline what type of research this is and how you could go about completing this research. Description should mention Market Research and target audience research. Explanation could cover: ·       Set up focus group ·       Preview screenings ·       Feedback Questionnaires