Target Audience - A specific group of people who are interested in a particularly product. This group can be defined by age, gender, socio economic class, ethnicity or a mix of these sections. Quantitative audience research is when companies gather large amounts of information from large groups of people to determine how best to make their product appeal to the target audience. The information is collected through emails, surveys, phone calls or a questionnaire. Socio economic status - This is a means for some people to predict behaviour based on how much a person earns, where they live and their type of education and the characteristics a person may have. In research this data is used to estimate what influences this person may have. Socio economics are based on the class systems, from poor to rich. Psychographics - T he study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research. The...
Comments
Post a Comment