LO2 Client Briefs
CLIENT BRIEF A brief is important i nformation that is given from a client to an agency that states all the demands of the client that they want and expect, for example, if the client wanted a music video produced they might state in their brief that they want the music video to be set on a beach with people dancing and having fun to give the video an upbeat feel to it. A brief can be negotiated when some things listed by the client aren't 100% clear. This is implicit information given by the client.